Nickelodeon is hoping kids and their parents will turn their chairs for the host of the 2016 Kids’ Choice Awards — Blake Shelton.
Shelton’s been making headlines for his budding romance with his Voice co-star Gwen Stefani, but he also has a soft spot for handing out orange blimps and dodging the green stuff. Check out this exclusive promo of the artist being wooed by previous KCA hosts, then getting doused with the green stuff and noting, “this feels nice.”
The move to put Shelton in the slime-light for the March 2016 event comes as country music continues to attract young audiences. Disney tossed its cowboy hat in the ring last week with the launch of Radio Disney spinoff Radio Disney Country at the CMA Awards.
For Nickelodeon, Shelton’s cross-generational appeal could also translate to more parents and older viewers tuning in to the KCAs. While last year’s master of ceremonies Nick Jonas delivered to the younger set, the live show weathered a significant ratings decline in both the 18-49 demo and total viewership from the prior year when Mark Wahlberg hosted. Other recent Kids’ Choice hosts include Josh Duhamel in 2013, Will Smith in 2012 and multi-year slime king Jack Black in 2011.