Alex Williams isn’t interested in an “ordinary” life.
Such is the subject of the country up-and-comer’s latest release, the soulful “More Than Survival,” premiering today (July 13) on Billboard. And from the looks of it, his debut album Better Than Myself (due August 11) will be anything but ordinary, too.
“It seems like people are just getting through life, but surviving is not enough,” Williams tells Billboard of the twangy, rollicking new track. “They don’t enjoy anything else. They’re stuck in their jobs doing stuff they don’t want to do because it’s comfortable, and don’t see the enjoyable things in life.”
By contrast, the singer-songwriter is living large. After catching the ear of Big Machine producer Julian Raymond — who has worked with legends like Glen Campbell — while playing with a band of former college classmates in Nashville, Williams has gone on to snag gigs opening for Lynyrd Skynyrd and Hank Williams, Jr., also earning a spot at last month’s CMA Fest.
Though he recalls growing up in Indianapolis on his father’s ’80s hair metal records, Williams was later influenced by country greats like Waylon Jennings and Willie Nelson. His upcoming album channels a raw, classic acoustic sound that pays homage to those influences, infused with lyrics that are as catchy as they are stirring, aiming for honesty above all. “More Than Survival” is just the beginning — the album also includes gems like the confidence-boosting “Freak Flag” and “Old Tattoo,” an emotive ode to Williams’ grandfather.
Listen to the brand-new track below, and look out for Better Than Myself this August.