Adam Chaffins Knows It’s Over With ‘Her’ in Emotional New Video: Exclusive

Adam Chaffins paints the picture of a past relationship in the reflective “Her,” which Billboard premieres the video for today (Nov. 26).

The four-minute Jon Karr-directed clip brings a relationship’s demise to the forefront with glimpses of past memories alongside a blazing fire, smoke-engulfed room and dying flowers.

Chaffins tells Billboard that while writing the emotional “Her” he was going through a time when the head and the heart weren’t on the same page. The song, which features a soaring string arrangement alongside his brooding vocals, is the first taste of Chaffins’ upcoming debut full-length album, Some Things Won’t Last, out Feb. 21, 2020.

“It’s a song about trying to understand endings, trying to separate love and lust,” Chaffins tells Billboard. “Feelings get tangled and emotions get twisted when you’re coming out of something serious and…you just feel powerless.

“Each song on my album is a milestone in learning that Some Things Won’t Last. ‘Her’ is a major step in the process of moving forward from what was,” he adds. “The album is the story of my 20s, which included multiple splits from bands and serious love interests, all while navigating a bumpy and budding music career. In the end, I learned that some things not lasting can be a good thing, because it led me to where I am today.”

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“Her” follows the release of the classically trained multi-instrumentalist’s cover of Keith Whitley’s  “I’m Over You,” which was part of a three-song EP. Chaffins’ Some Things Won’t Last was produced by Ethan Ballinger (Lee Ann Womack, Aubrie Sellers, Andrew Combs) and is available on Feb. 21, 2020 via Empire distribution.

The video for “Her” is below.