One Direction was the big winner at the American Music Awards. And they cleaned up in the virtual competition too.
The British and Irish pop group won the night’s top honor for “artist of the year” for the second year in a row. And by show’s close they were the AMAs’ “most discussed” artist, according to Twitter’s analysis of tweets shared during the course of the presentation. The four-piece outshone Justin Bieber (No. 2), Selena Gomez (3), Ariana Grande (4) and Demi Lovato (5) in the Twitter spotlight.
1D were also responsible for two of the AMAs’ three biggest moments. The singers’ victory in the category for favorite pop/rock group was the moment that generated the “most conversation,” according to Twitter, eclipsing Carrie Underwood’s performance of “Heartbeat” (No. 2), 1D’s artist of the year win (3), Gwen Stefani’s performance of “I Used to Love You” (4) and Justin Bieber’s show-closing three-song medley of an acoustic “What Do You Mean?,” a Skrillex and Diplo-enhanced “Where Are U Now” and a rain-soaked “Sorry” (5).
Twitter hasn’t yet shared the cold, hard numbers behind the most popular tweets on the night. Read here for more analysis on Twitter trends at the AMAs.