Solo Gwen Stefani is back, and she’s making history with a one-of-a-kind approach to her new music video.
Shortly after announcing that Stefani’s third solo album, This Is What the Truth Feels Like, was coming March 18, Target revealed that her next music video will air during the 2016 Grammys.
Actually, it’s more complicated than that — Gwen’s “Make Me Like You” video will be acted out, filmed and broadcast live during a four-minute Grammys commercial break on CBS.
Yes, Stefani’s “Make Me Like You” will be the first music video ever created on live TV. The challenging production will be directed by Sophie Muller of Jesse Dylan’s Wondros Collective.
There are a few precedents for this kind of thing. Back in November, Erykah Badu filmed a live music video for “Phone Down” on Periscope. In 2011, Death Cab for Cutie live-streamed their “You Are a Tourist” video online, which they described as the first scripted live music video.
In addition to the live music video, Target is teaming with Gwen for a deluxe edition of her new album. Check out the track list to the Target edition of This Is What the Truth Feels Like below.
2. You’re My Favorite
3. Where Would I Be
4. Make Me Like You
6. Used To Love You
7. Send Me A Picture
8. Red Flag
9. Asking For It
11. Me Without You
13. Rocket Ship (Target exclusive)
14. Getting Warmer (Target exclusive)
15. Obsessed (Target exclusive)
16. Splash (Target exclusive)