Given to artists who have achieved worldwide recognition for their work, transcending musical genres and languages, the accolade will honor the Puerto Rican hitmaker for his fruitful career that spans over three decades as a pioneer and top exponent of reggaeton.
Daddy Yankee will receive the award during the ceremony set to take place Thursday, Sept. 23, live from Miami where he will also perform his latest hit “Métele al Perreo” for the first time on television.
The chart-topping, global star — known for reggaeton anthems such as “Gasolina” and “Dura” — has sold more than 17 million albums and placed 84 entries on the Hot Latin Songs chart, with seven of those hitting No. 1 and 36 landing in the top 10. On the Latin Airplay chart, he has logged a total of 73 titles, including 24 No. 1s and 42 top 10s. On the social front, his philanthropic work through “Daddy’s House” has been recognized by Billboard with the spirit of hope award.
Past recipients of the Billboard hall of fame award include José José, Vicente Fernández, Rocío Durcal, Marco Antonio Solís, Joan Sebastian, Marc Anthony, Franco de Vita and Alejandro Fernández, among others.
The Billboard Latin Music Awards will be broadcast live on Telemundo, kicking off at 7 p.m. ET with the traditional red carpet special, followed by the awards show at 8 p.m. The event will also be simulcast on Hispanic entertainment cable channel Universo and throughout Latin America and the Caribbean on Telemundo Internacional.
The awards will coincide with Billboard Latin Music Week, which returns to Miami from Sept. 20-25 and will host live conversations and performances with superstars like Karol G, Daddy Yankee, Nicky Jam, Rauw Alejandro, Natti Natasha and many more.
At Latin Music Week, fans will get up close and personal with Yankee as he discusses his 25-year career that launched reggaetón around the world in the second installment of The Superstar Q&A on Sept. 22. He will also set perform for a Billboard En Vivo concert that night at the Faena Forum exclusive to Billboard Latin Music Week registrants. For more information on Billboard Latin Music Week and to register now, visit billboardlatinmusicweek.com.