BTS, Jennifer Hudson, Jonas Brothers and hundreds of other artists took to social media to spotlight the teams behind some of their biggest hits as part of the Recording Academy’s Behind the Record Advocacy campaign, which launched on Oct. 15.
In a move to give credit to the creators behind some of our favorite music, the Academy aims to recognize the “many producers, engineers, songwriters, composers, mixers, instrumentalists, and other creators who contribute to the music recording process,” according to a release. This year’s initiative includes an artist-driven social media activation, as well as virtual congressional meetings with Academy members to discuss fair compensation for music creators.
The Academy shared an animated short narrated by Om’Mas Keith (secretary/treasurer of the board of trustees) to illustrate the campaign.
On Twitter, BTS shared a graphic featuring the key players behind their smash “Butter,” which topped the Billboard Hot 100 for 10 nonconsecutive weeks, longer than any other song this year. Some of the names credited include Rob Grimaldi, Ron Perry and Stephen Kirk as producers on the track, as well as Jenna Andrews, Alex Bilowitz and Sebastian Garcia as songwriters.
Thank you to all of the amazing people behind the song 'Butter!' Please join us in celebrating them and ALL creators who work tirelessly #BehindTheRecord to bring music to life. Let's #GiveCredit where credit is due for #BTS_Butter! #WeAreMusic @RecordingAcad pic.twitter.com/dzN8K9KKgm
— BTS_official (@bts_bighit) October 16, 2021
Jennifer Hudson shared the credits to “Here I Am (Singing My Way Home)” from the Aretha Franklin biopic Respect, in which she starred.
It takes a village to make a record ! Behind every song we love, there is a whole team of creators and collaborators making it all happen. I want to honor and celebrate the incredible talents who made “Here I Am (Singing My Home)” a reality ! @RecordingAcad #behindtherecord pic.twitter.com/zHLgg4Y7Ie
— Jennifer Hudson (@IAMJHUD) October 15, 2021
Jonas Brothers showed their appreciation for the team behind “Leave Before You Love Me,” their collab with Marshmello which became a top 20 hit on the Hot 100.
Huge thank you to all of the amazing people behind #LeaveBeforeYouLoveMe 🙏🏻 Join us in celebrating all creators who work so hard #BehindTheRecord to bring music to life. It’s so important to #GiveCredit where credit is due. #WeAreMusic @RecordingAcad pic.twitter.com/L5TbgsyqTp
— Jonas Brothers (@jonasbrothers) October 15, 2021
Other artists who participated in the campaign include Lady Gaga & Tony Bennett, Billie Eilish, Brandi Carlile, DJ Khaled, Common, Chris Stapleton, Conan Gray, Alan Jackson, H.E.R. & Kane Brown, Thomas Rhett, Mickey Guyton, Carrie Underwood and Carly Pearce.
Beyond the social media activations, the Academy’s advocacy department also introduced its broader plan to reach changemakers in Congress. As part of the Behind the Record campaign, the Academy “invited hundreds of Recording Academy members from across the country to virtually meet with nearly 200 congressional offices to educate U.S. Senators and Representatives on the creators behind their favorite records and discuss the key issues impacting the music community,” according to the Academy.
With these Congressional meetings, the Academy’s advocacy department hopes to “focus on ensuring that the individuals behind the record are able to earn fair compensation for their work,” the release adds.
“It takes a village to create a recording, and as an organization that serves to support all music creators, we invite our peers to join us in spotlighting the many music professionals behind our favorite songs,” said Harvey Mason jr., CEO at the Recording Academy.
For more information, visit behindtherecord.grammy.com.