This is no anomaly. Regional Mexican in all its forms has long been the leading genre of Latin music in the U.S. and new acts are constantly popping up in the charts. But the past two years have seen an avalanche of new, very young names who have performed particularly well in a variety of subgenres, from narcocorridos (sung narratives that tell tales about drugs and drug-dealing) to romantic banda/norteño.
Some of the top names in this new crop of acts will take the stage at the 2015 Billboard Latin Conference as part of the new “Mexican Millennials” panel on April 29 at The Ritz-Carlton, South Beach. Kevin Ortiz, Luis Coronel, Jorge Valenzuela, Remmy Valenzuela (no relation) and Eden Muñoz of Calibre 50 will all speak at what is one of the first panels of its kind.
The discussion will focus on the genre’s influence and success while shining a spotlight on some of regional-Mexican’s young stars who are impacting the way this genre is seen and heard in the new millennium.
The panel features three 19 year-olds: Kevin Ortiz, Luis Coronel and Jorge Valenzuela. Rounding up the group is Remmy Valenzuela, 23, who last year debuted at No. 1 on Billboard’s Top Latin Albums chart, and Muñoz, 24, whose group Calibre 50 tops this week’s regional Mexican Digital Songs chart. Calibre 50 had the most dedicated fans on Spotify among Latin acts in 2014.
Digital engagement will be a major component of the panel, as will discussions on musical styles and content, including narcocorridos, and the development of new fanbases in both the U.S. and Mexico.
Full programming is expected to be announced next week.
The Billboard Latin Music Conference culminates with the Billboard Latin Music Awards, airing live on Telemundo April 30. To register for the Billboard Latin Music conference, visit BillboardLatinConference.com.