When you have a singular voice, who needs the distraction of wardrobe changes?
In the “Send My Love (To Your New Lover)” video, which debuted worldwide during the live broadcast of the 2016 Billboard Music Awards on Sunday, May 22, Adele donned a single gorgeous Dolce & Gabbana gown covered with oversized blooms.
The video, shot in London and directed by Patrick Daughters (Muse, Yeah Yeah Yeahs) and featuring hair and makeup by Michael Ashton, for the latest single from her chart-topping 25 was just the latest coup for the singer — and served as further proof Adele is going to carve her own path in just about everything, including when it comes to wardrobe.
Adele worked with her longtime stylist Gaelle Paul and whittled choices down to the one look, landing on a gown from Dolce & Gabbana’s Spring 2016 Ready to Wear collection. The process, of course, started with more options on the table.
Calling Billboard from Los Angeles, Paul says Adele followed the director’s lead: “It was really about what he needed from the dress. It was quite dark, the background, and we needed something that would show up against that,” he explains. Also, because there was movement slated in the video, the dress needed “to flow.”
Initially, the stylist started with two racks of clothing. Many of the pieces actually were sequined because “we had talked about lighter fabrics and also possibly something that reflected the light,” she says. “At the time, I was like, ‘We could go to the Met Ball with this — it being a sci-fi theme this year and all!’”
In the end, even sequins weren’t necessary for Adele to nab the spotlight. The final dress choice “just felt right,” Paul says, adding that it was the first time Adele had worn Dolce & Gabbana. “It’s so on trend: the flow-y elevated hippie kind of thing that has been going for three to four seasons now,” Paul adds. “It’s a great trend — I love the ‘60s and ‘70s references — and Adele wears it beautifully.” And for viewers, there’s another bonus: “It’s also nice that you can actually purchase this dress — it’s available now.”