After Big Hit Entertainment rebranded into HYBE in 2021, the entertainment-lifestyle giant has shared annual updates with the public to share the company’s upcoming path and more into the philosophies guiding them for the next 12 months.
At the 2022 HYBE Briefing With the Community, several top music executives across the company and label partners including founder Bang Si-Hyuk, HYBE CEO Jiwon Park, SB Projects founder Scooter Braun, Big Machine Label Group President & CEO Scott Borchetta, HYBE Labels America VP Daniel Kwon, Interscope Geffen A&M VP of A&R Marketing Charlie Christie and more spoke to where the company was heading. Various HYBE employees, creatives and artists like also shared their experiences in the past year with an emphasis on “coevolution” and learning from one another’s businesses.
“HYBE has to continue creating the best content for fans who are waiting for new releases from their artists,” Bang shared of HYBE’s “ground rule” in quality content before sending a special message to BTS and their fans that “BTS was our starting and driving force and ARMY made all of this possible.”
From BTS to a slew of new artists on their way, HYBE artists are all housed across different labels at the corporation currently consisting of BIGHIT MUSIC, BELIFT LAB, Source Music, PLEDIS Entertainment, KOZ Entertainment, ADOR, HYBE Labels Japan, and HYBE America. With new albums, world tours and debuts on the way, we’ve broken down the big moments on the calendar and what you can expect for the forthcoming months from HYBE.