How Vinyl Got Its Groove Back
The vinyl boom only accelerated during the pandemic, generating $626 million in revenue in 2020 in the United States, where it became the No. 1-selling album format. And so far this year, sales have almost doubled compared with the same period in 2020, according to MRC Data. In a special Deep Dive report, Billboard looks at what’s driving the market for vinyl — as well as the problems that could threaten it. Exclusive pressings have become a new form of merch drop, but supply-chain issues have exacerbated pre-pandemic pressing-plant delays — requiring labels and artists to plan up to a year in advance. PLUS: Gray-market vinyl and green record pressing.
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