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Sun’s out, tongues out! Underwear and sleepwear brand MeUndies has dropped a new collaboration with The Rolling Stones, that sees the band’s iconic lips and tongue logo printed on men’s and women’s underwear, socks, loungewear and more.
The MeUndies x The Rolling Stones collection is an officially-licensed partnership between MeUndies and Bravado, Universal Music Group’s merchandise and brand management company. Bravado also manages the licensing for The Rolling Stones.
The new collection includes MeUndies’ popular briefs and boxers adorned with Rolling Stones logo, along with bralettes, thongs, bandanas and socks. Known for its inclusive sizing, MeUndies is offering the collection in sizes XS-4XL.
“The Rolling Stones was one of my favorite bands growing up, and I was lucky enough to see them live for their 40 Licks tour while backpacking in Hamburg, Germany in 2003,” says MeUndies founder and CEO Jonathan Shokrian, in a press release. “This collaboration allows both The Rolling Stones fans and our MeUndies community to celebrate legendary music and rock out in epicly-soft Undies.”
Designed in 1970 by English artist John Pasche, The Rolling Stones logo is one of the most famous graphics in music history. Shokrian says the new MeUndies collection was created to celebrate the band, which has been “promoting authentic self-expression and inspiring fans to challenge the status quo and embrace their individuality since 1962.”
“This limited-edition collection gives Rolling Stones fans a new way to show their love for the band,” adds Christine Buckley, Vice President, Global Brand Management, Bravado. “MeUndies shares the same commitment to unself-conscious free expression that Mick and the band have always embodied, which is why this collab is such an exciting one.”
The collection is now available for purchase exclusively on MeUndies.com. Pricing ranges from $12 for a pair of socks, to $68 for cozy unisex joggers. You can also sign-up for a MeUndies membership, which gets you member pricing and discounts on the collection (saving you a couple bucks per item). The company says that prints from the Rolling Stones collaboration are limited-edition, so once they sell out, they won’t come back. See the full collection at MeUndies.com.