Yup, Justin Bieber can officially make anything look good.
The star’s Drew House clothing brand is teaming up with Crocs for a new collaboration, a lavender pair of the Classic Clogs featuring a branded logo fixed to the backstrap and appearances from Theodore and other Drew House characters as colorful, oversized Jibbitz charms.
Bieber is pairing the look with a pair of tall white socks (yes, socks!) from Drew House, setting the tone for the ultimate spring and summer look.
“Crocs with socks is definitely the move,” Bieber said in a press statement. “They’re comfortable, they’re fashionable, and most importantly it’s fun to bring your own style to how you wear them. It’s been a blast bringing this latest collaboration with Crocs to life.”
Ahead of the lavender-hued launch, Crocs partnered with Snapchat for an augmented reality gamification activation. For a limited-time, fans can “collect” as many Classic Clogs, Drew House socks and Jibbitz charms as they can by tilting their head before the virtual arcade clock stops.
In China, Bieber will send fans via social media on a mission to locate 13 claw machines in nine cities across the country, where they can play to win Crocs clogs, Drew House plush toys and socks.
The Classic Clog 2 collaboration bundle will be available in limited quantities on www.thehouseofdrew.com in the United States and China on March 15. On March 16 at 10 a.m. ET, the Crocs x Justin Bieber with Drew House Classic Clog 2, available for $69.99, will be available globally here and in select Crocs retail stores.
See more photos from the campaign below.
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