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Two American classics have teamed up for a funky new collaboration.
The Grateful Dead joined Levi’s this week to unveil a new capsule collection of t-shirts, denim jackets, sweatshirts and more — all complete with hints of tie dye, iconic Grateful Dead graphics and tour dates. See it here.
Tune in, turn on, rock out. Our collab with the Grateful Dead features iconic graphics, special denim pieces, customizations—and an immortal concert tee. https://t.co/K7k6kHltrY pic.twitter.com/FNZEXOEVCp
— Levi's® (@LEVIS) July 27, 2021
“We wanted to do something that felt authentically rooted in the Grateful Dead’s incredibly rich and unique history, so we dug deep into some of their more nuanced graphics and storytelling,” Karyn Hillman, LS&Co.’s chief product officer said in a statement to Variety. “It’s a deep dive into Grateful Dead’s storied narrative and devoted fan base, only remixed through a contemporary lens.”
The drop is the latest in a string of officially licensed Grateful Dead items available online. Another popular seller has been a Terrapin Station licensed bobblehead, available now on Amazon. Only 1,977 bobbleheads are being made worldwide to represent the year the album was released, and each item is individually numbered.