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“No one is just one flavor.” That’s the slogan behind Truly‘s new campaign, and the alcohol brand tapped Dua Lipa on Wednesday (May 19) to show off all her “flavors” in a fun new ad.
The Dua Lipa x Truly campaign finds the singer is seen taking a sip of wild berry-flavored hard seltzer, before taking a stroll down a colorful, neon-lit street. She’s soon thrown into an animated adventure to catch her dog, who ended up escaping her leash on their walk.
Lipa’s Future Nostalgia single “Physical” is heard playing, as her multiple talents flash across the screen, including dog mom, bilingual and, of course, pop star. The 30-second Dua Lipa Truly commercial can be seen on YouTube and is expected to air across social media channels as well.
The “celebration of all the flavors that make us unique” spotlights five summer-ready flavors of the popular drink: strawberry lemonade, lemon tea, wild berry, lime, raspberry tea, fruit punch, pineapple, watermelon and kiwi and original lemonade.
See the new Truly advertisement, starring Dua Lipa, below. Crack open a Truly with same-day delivery via Drizly here.