All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
The brand arrived online and in select Ulta Beauty stores on Sunday (April 17). To celebrate, Grande posted an Instagram photo from Ulta sharing her excitement and gratitude.
“Today’s the day!!!!! @r.e.m.beauty is now available in select @ultabeauty stores nationwide and on ulta.com ~ [I] can’t even begin to tell you how excited and thankful [I] am. [I] so hope you enjoy! thank you endlessly @ultabeauty,” she captioned a photo in a monochromatic look from Valentino’s Pink PP collection and matching pink platforms.
“We carry a number of celebrity brands that deliver credible influence and innovative products across all categories,” said Ulta chief merchandising officer Monica Arnaudo said in a statement, according to Women’s Wear Daily. “Ariana Grande is a wonderful example of a long-standing, successful celebrity brand partner. Her fragrances are some of our most-loved in the category and we are thrilled to embark on this next chapter of her beauty journey.”
In an interview with Hype Bae last year, Grande shared some of the parallels between making music and creating a makeup line. “At first glance, makeup and music are completely different, but they both come to life in an unspoken way. A song comes to life when it’s expressed through a music video, which requires beauty, makeup, hair and so on. There’s a weird partnership between the two that I didn’t realize until I dipped my toes into the beauty space,” she explained.
“They are totally different, but totally hold hands in a way,” the singer continued. “The main similarity is the attention to construction. In music, I spend a lot of time developing the pre-chorus and making sure the harmony goes well with the strings. Everything is complementary with one another, and the same goes for makeup. The two are so wildly different yet so similar.”
R.E.M. Beauty was created to “empower” users to bring their most “vivid, limitless, and creative dreams to life,” according to the brand’s site. Below, find some of the R.E.M. Beauty best-sellers that you can shop right now via the links below.