After six long years, Hercules & Love Affair are finally appearing in one of their own videos. On Wednesday (Nov. 8), the dance music collective released its video for “Rejoice” exclusively to Billboard.
“Rouge Mary is such a ferocious performer so it was kind of a no brainer,” the group tells Billboard. “We had to capture that energy in this video. As a foil to Rouge’s performance, director Will Kennedy wanted to capture some of the club community around us, some that embody the essence of the message of the song. Will has a great mixed media style and a documentary angle in his work. Rouge and I felt that two boundary pushing drag performers, who we love so much, Cybersissy and BaybJane would fit the bill perfectly.
“They have triumphed in the face of much adversity in their lives, and channel that triumphant and joyful spirit into brilliant otherworldly characters that they bring into the nightclub.”
The video is laced with strobe lights for the club scenes and various costumes — from a sunflower to a clown.
“Rejoice” is off of the group’s fourth studio album Omnion out now (Big Beat Records).
Watch the new “Rejoice” video below, as well as remaining live show dates for 2017:
Nov. 10 — Lausanne, Switzerland @ Metropop Festival
Nov. 15 — Sala But, Madrid, Spain
Nov. 16 — Barcelona, Spain @ Sala Apolo
Nov. 17 — Lisbon, Portugal @ Lux Fragil
Nov. 25 — Warsaw, Poland @ Smolna
Nov. 30 — Berlin, Germany @ Kesslehaus
Dec. 1 — Trix, Antwerp, Belgium
Dec. 6 — Milan, Italy @ Santeria
Dec. 7 — Bologna, Italy @ Locomotiv
Dec. 8 — London @ Shepherds Bush Empire