Heard Well, the music label created by social media influencers to curate and highlight underrepresented and undiscovered musical artists, announced their new project with Castbox, Heard Well Now, a new podcast series aiming to bring visibility to new artists through the lenses of online creators.
Each episode will consist of a musical artist sitting down with an online personality to discuss their music and to share personal stories that were born out of their love for music. Every episode will end with musical performances curated by people like YouTubers Tyler Oakley and Lohanthony.
“While selling music will always be a part of Heard Well’s DNA, our audience demands more of us,” Jeremy Wineberg, Heard Well’s co-founder told Billboard. “Heard Well Now will bring our fans closer to the influencers and music they love through interviews and intimate performances.”
The label, founded by Wineberg, YouTube star Connor Franta and talent manager Andrew Graham, will also be using their new podcast to offer exclusive content to listeners, including looks behind the scenes. extra interviews with artists and more.
Heard Well Now is now available on Castbox and on major podcast-streaming platforms like Apple Podcast and Spotify. Listen to the new podcast here.