Jay-Z is bringing Made in America back to Philadelphia this fall. The annual festival went on hiatus in 2020 due to the pandemic, but the rapper’s annual festival returns this Labor Day weekend.
From Sept. 4-5, Made in America will take place at the iconic Benjamin Franklin Parkway and mark its 10th anniversary.
“We are thrilled to announce Made in America 2021 on the legendary Benjamin Franklin Parkway. This year will be like no other, as Made In America celebrates 10 years of music history making moments,” Jay-Z said in a statement. “The artists’ performances will be even bigger and Cause Village will host a wider range of amazing philanthropic organizations. We look forward to sharing incredible memories with our festival attendees and the city of Philadelphia.”
The festival is produced by Jay-Z’s Roc Nation and will celebrate its 10th anniversary by benefitting its local charity partner the American Civil Liberties Union of Philadelphia. A portion of net proceeds will also support The Reform Alliance. Reform Alliance is a non-profit that aims to transform probation and parole by changing laws, systems and culture. Made In America also annually holds its Cause Village which has hosted more than 50 charitable and activist organizations representing various causes.
According to organizers, the event has generated over $135 million in economic impact for the city of Philadelphia since its inaugural two-day festival in 2012.
This year’s lineup will be released soon. Over the last 10 years, Made in America has seen performances from Jay-Z, Beyoncé, Nicki Minaj, Mariah Carey, Drake, Pearl Jam, Nine Inch Nails, Janelle Monáe, Kendrick Lamar, Imagine Dragons, Kanye West and more.