The Art of the Hip-Hop Deal
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The Art of the Hip-Hop Deal
Warner Records EVP Julian Petty Explains How To Win in A Seller’s Market

With signing prices soaring, Billboard's executive director of R&B/Hip-Hop Gail Mitchell discusses deal-making strategies for both artist managers and record labels with Julian Petty, the veteran hip-hop attorney who’s fought for both sides. 


Before joining Warner Records as evp and head of business and legal affairs in January - and helping the label strengthen its position in hip-hop - Petty enjoyed a brief career as a rapper himself before pursuing a career in music law, representing artists such as A Tribe Called Quest, Childish Gambino and the estate of the Notorious B.I.G. 


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