Anuel AA

Why Música Urbana Is the Most Important Wave In Pop Right Now

Seemingly overnight, the once-niche genres of Latin trap and reggaetón have moved to the forefront of pop, with reggaetón’s driving, Jamaican dembow-influenced riddim and Latin trap’s Southern hip-hop-derived beats taking over both the Latin and mainstream charts. But música urbana’s arrival in the American mainstream has actually been decades in the making.
Noah Assad and Bad Bunny

Latin Newcomers Take on the Big Labels

Scooping up talent and doubling down on new distribution strategies, companies like Noah Assad’s Rimas Entertainment are reaping big rewards for artists like Bad Bunny -- and making traditional deals beside the point.

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