Saatchi

  1. Saatchi CEO Kevin Roberts Declares Death of Marketing, Future of Movements @ MIDEM

    January 30, 2012 10:23 AM EST It wouldn't be a marketing festival in Cannes (home to the Cannes Lions International Festival of Creativity) without at least one ad agency exec declaring the death of some common practice. At MIDEM's Visionary Monday, Saatchi & Saa ...

  2. JCPenney Joins 'The Breakfast Club'

    July 18, 2008 12:00 AM EDT JCPenney doesn't want consumers to forget about it. As part of its recently launched back-to-school campaign from New York ad agency Saatchi and Saatchi, JCPenney is playing off the famous scenes in the 1985 film "The Breakfast Club.&quo ...

  3. WPP, UMG Strengthen Joint Venture

    May 01, 2007 12:00 AM EDT Giulio Brunini has been appointed CEO of BrandAmp, the joint venture set up by Universal Music Group and advertising giant WPP's media investment unit GroupM. Brunini joins London-based BrandAmp from Yahoo!, where he served as marketing direc ...