VH1 and Logo communications chief Liza Burnett Fefferman has taken on oversight of MTV’s PR operation. With the promotion, Fefferman will take on the title of senior vp of communications for MTV, VH1 and Logo Networks.
Fefferman joined Viacom in May 2016 and has quickly built an impressive track record: "In her short time at Viacom, Liza has significantly elevated the VH1 and Logo brands through strategic oversight and a team first approach” said Chris McCarthy, President of MTV, VH1 and Logo. "Her leadership, expertise and passion have helped us take a major step forward and we’re extremely fortunate she’ll now lead our talented MTV team as well."
Prior to Viacom, Fefferman headed up communications at RADiUS, the boutique label of The Weinstein Company, where she oversaw campaigns for more than 40 releases, including Oscar winners Citizenfour and 20 Feet From Stardom, Oscar nominee The Hunting Ground, Snowpiercer and It Follows, among others.
"It's an incredible opportunity to be part of MTV and work with Chris whose remarkable track record of turning around brands is second to none," said Fefferman. "With ratings up and a reinvented TRL around the corner, there’s a lot of momentum and plenty more to come. We’ve got a great team and I’m looking forward to building on VH1 and Logo’s ongoing success."