Athletic brand Adidas is known for it's luxury sportswear, iconic three stripes logo, and their collaborations with the music industry’s top artist. Just this past year, they’ve worked with Pusha T, Pharrell Williams, and have announced a long-term contract with Kanye West. In the new Adidas Original campaign film “Original is never finished,” the brand incorporates visionaries across the board — sports, music, art, skateboarding — into an artistic re-imagining of contemporary classics.
Snoop Dogg’s Doggy Style album art is reenacted by actors in dog masks and features the rapper himself. Other artists cameos include international R&B singer Mabel, Dev Hynes of Blood Orange, grime rapper Stormzy and Dej Loaf engulfed in a puffer jacket. Check out the experimental video set to a remix of Frank Sinatra's "My Way" below.