Fox will ring in the New Year with Pitbull.
Much as ABC does with Ryan Seacrest, and before him Dick Clark, Fox is putting its money on the pop-rap star formally known as Armando Christian Perez. Beginning at 8 p.m. on New Year’s Eve, he’ll be broadcasting live from Miami, where he’ll perform and be joined by name-brand musicians and DJs. The event, which is titled "Pitbull’s New Year’s Revolution," will air during Fox’s two-hour primetime block, and then will return post-news from 11 p.m. to 12:30 a.m.
"The world needs to get ready to un-mute New Year’s Eve, because we are taking the party from the Big Apple to the Pineapple. New Year's Eve is officially in Miami and hosted by yours truly, Mr. Worldwide. P.S. Whatever happens in Vegas stays in Vegas, but whatever happens in Miami never happened, Daleee!" said Perez in a statement announcing the news Monday.
"Revolution" is being produced by Pitbull’s production company, Honey I’m Home, in association with Endemol Live. The latter is the latest genre foray by Endemol North America, which is jointly run by co-CEOs Cris Abrego and Charlie Corwin, and speaks to the growing interest in DVR proof fare in an era of fractured viewership and heavy dependence on time-shifting devices. Abrego and Corwin, who assumed their positions some seven months earlier, inked an exclusive overall deal with Pitbull in January. The New Year’s entry will serve as their first collaboration with him, and the new division’s first live special.
"Pitbull’s New Year’s Revolution is the start of a new tradition, as people around the globe gather for the biggest celebration of the year. This special will be unlike anything else you have ever seen on television and we are thrilled to be partnering with Honey I’m Home," said Abrego, with Corwin adding: "Launching Endemol Live reflects a larger plan to continue to evolve Endemol North America into a studio for next-generation success and profitability. We look forward to partnering with Fox on our first Endemol Live presentation."