U.S. consumer spending on home entertainment dropped 3% in 2010, according to numbers released by movie business trade group Digital Entertainment Group. Revenue spent on packaged and digitally delivery movies was estimated to be $18.8 billion, just shy of the $19.4 billion spent in 2009.

Revenue from digitally distributed movies was up 19% to 2.5 billion. On-demand movie revenue was up 21% to $1.8 billion. Digital sellthrough revenue was up 16% to $683 million.

Spending on Blu-ray discs rose 53% to $2.3 billion. Spending on Blu-ray rentals rose 68% to $1.8 billion. The remainder, about $500 million, was from purchases. With sales of 15.3 million units, "Avatar" was the top-selling Blu-ray disc of 2010.