An activist shareholder said Tuesday that eBay would be better off without StubHub or its classified ads businesses.
Elliott Management, which owns more than 4 percent of its stock, said in a letter to eBay that if it focused on its online marketplace, the company could double its share price to more than $63 by the end of next year.
"The separation of the Classifieds portfolio and StubHub will unlock even more value while allowing management to refocus on the core," Elliott said. "By undertaking a comprehensive strategic review and pursuing a separation of these assets, we believe that eBay can unlock an incremental ~$5 to ~$10 per share.
Shares of eBay Inc. jumped 8 percent in midday trading.
In a statement from its headquarters in San Jose, California, eBay said it will “carefully review and evaluate Elliott’s proposals.”
Elliott believes eBay’s classifieds business has a potential value of $8 billion to $12 billion, and put StubHub’s value between $3.5 billion and $4.5 billion.
"StubHub is non-core to the eBay Marketplace but would command significant value as a market-leading, scale business," Elliott said in his letter.