Ripley’s Believe It or Not! Carnival of Curi-Oddities Tour

Ripley’s Believe It or Not! Carnival of Curi-Oddities Tour

Courtesy of Mills Entertainment

The Carnival of Curi-Oddities show is licensed by Mills Entertainment and The Booking Group.

Ripley Entertainment, Mills Entertainment & The Booking Group have announced a new license and touring agreement that will put the Ripley’s Believe It or Not! franchise on the road in 2018. As part of Ripley’s 100th anniversary celebration, the tour will launch this fall visiting performing arts theaters across the United States.

“We couldn’t think of a better way to celebrate our 100th anniversary than to bring Ripley’s directly to our fans,” said Amanda Joiner, senior director of publishing with Ripley Entertainment, in a statement. “Partnering with Mills Entertainment, we’re excited to be able to bring to life the odd, unusual and absolutely incredible things that have made Ripley’s Believe It or Not! the most beloved source of the unbelievable for the past 100 years.

Mills Entertainment will produce The Carnival of Curi-Oddities Tour, with CEO Michael Mills calling the tour a "one-of-a-kind show will integrate variety acts from the Ripley’s universe with theatrical representations of the people and events from the brand’s rich history."

The Ripley’s Believe It or Not! moniker was originally created by Robert Ripley to headline a newspaper cartoon series in 1918 and Ripley became one of the most famous, highly-paid personalities in the world at the time.

“This show is sure to delight all ages, from those that have grown up with the books and museums, to audience members that are discovering the magical world of Ripley’s for the first time,” added Mollie Mann, exec. v.p. of The Booking Group.

Today, the Ripley’s franchise is best known for its destination-based attractions that entertain more than 14 million visitors a year -- from Ripley’s Believe It or Not! Odditoriums to Ripley’s Aquariums and Louis Tussaud’s Waxworks -- and for its best-selling annual book of unusual stories and images. It is a subsidiary of the Canadian-based Jim Pattison Group.

Full tour details and itinerary will be released at a later date.

Ripley’s Believe It or Not! Carnival of Curi-Oddities Tour

Ripley’s Believe It or Not! Carnival of Curi-Oddities TourCourtesy of Mills Entertainment