Gwen Stefani performs at the Samsung Experience Store

Gwen Stefani performs outside of Samsung's new flagship location in New York City on June 2, 2016.


Samsung's new flagship location in Manhattan, dubbed Samsung 837, has only been open for slightly more than three months, and the company just announced its first-ever concert series called Live @ 837 at the new location, kicking off with a performance from Diplo that will include an appearance from Gwen Stefani on Thursday night (June 2).

The Diplo show is the first in the free series scheduled to take place each Thursday at Samsung 837's Meatpacking District location. Tegan & Sara, Phantogram and St. Lucia are also on the schedule in the following weeks, with more performances slated to be announced throughout the summer. Fans can register to attend here.

Samsung 837 will also host performances this weekend as part of Governors Ball's After Dark concert series. On Friday night, the venue will have DJ sets from Brendan Falls and Jamie xx; on Saturday night, Mel Debarge will DJ before Haim hits the stage for a DJ set of their own. The flagship location is also where fans can "unlock" live-streamed performances and rewards from artists on the Gov Ball lineup.

The summer concert series is also part of Samsung's "A Galaxy of Possibility" product rollout this summer, which starts with the unveiling of two "fitness wearables" on Thursday: the Gear Fit2 (a fitness band to monitor workouts, among other functionalities) and the Gear IconX (wireless earbuds with a built-in music player that can track heart rate, distance, speed and more). More events and series, including lifestyle-based and food-centric ones, can be found at the Samsung 837 website.