William Morris Endeavor Entertainment has announced that it will launch a new Christian music division based in the talent firm’s Nashville office. 

WME’s Christian division will be headed up 20-year music industry veteran Mike Snider, who previously served as co-head of Paradigm’s Nashville office. He joined Paradigm following the agency's 2010 acquisition of the Third Coast Artists Agency, which he co-owned.

Also joining WME’s new Christian division are former Paradigm agents Kevin Huffman and Dan Rauter. The two agents also joined Paradigm as part of its Third Coast acquisition.

Snider, Huffman and Rauter bring to WME such new clients as Andy Mineo, CeCe Winans, Jeremy Camp, Kari Jobe, Kutless, Lecrae, Matt Maher, MercyMe, Phil Wickham, Red, Rend Collective Experiment, Shane & Shane, Tedashii, Tenth Avenue North and Trip Lee.

In December, WME and its stakeholder Silver Lake Partners agreed to acquire IMG Worldwide, a rival talent agency and marketing firm with particular depth in sports. Both a talent agency and producer, IMG represents the likes of Peyton Manning, Taylor Swift and Justin Timberlake.