Live Nation and Comcast have entered into a seven-year agreement that gives the latter naming rights to the former New England Dodge Music Center in Hartford, Conn. The 25,000-capacity amphitheater will be renamed the Comcast Theatre, effective immediately.

The new Comcast Theatre is owned and operated by Live Nation, and will host approximately 20 concerts per year, according to Live Nation. Acts scheduled to perform at the shed this summer include Nickelback, Rascal Flatts, Coldplay, Phish, Kenny Chesney and the Dave Matthews Band, among others.

"On the heels of a record year in 2008 at this venue, and with concert attendance looking very strong for the coming season, we are seeing a very healthy appetite for these kinds of sponsorship deals despite the current economic downturn," Live Nation Northeast Region chairman Jim Koplik said in a statement.

Comcast also has naming rights agreements for the Comcast Center in Mansfield, Mass., and the Comcast Arena At Everett in Everett, Wash., among other venues.