The 7th annual Billboard Touring Conference & Awards, presented by ShowClix and in association with Music Networx, is happening Nov. 3 - 4 in New York. This two-day event, features panels, controversial discussions, networking opportunities, and an awards reception targeted to promoters, agents, managers, venues, sponsors, and production professionals. Rush and Jack Johnson, along with many others will be honored. Here's the full round-up from the event:



U2, Lady Gaga, Metallica, Swift Take Top Honors At Billboard Touring Awards
BY JASON LIPSHUTZ
U2, Lady Gaga, Metallica and Taylor Swift capped off huge touring years by taking home the major awards at the 2010 Billboard Touring Awards, held Nov. 4 in New York.
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@Billboard Touring Conference: VIP Ticketing Still Strong
BY GLENN PEOPLES
The VIP experience is holding up well during a touch economic period, said panelists at Billboard’s Touring Conference and Awards.
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@Billboard Touring Conference: The 360 Deal Gets Some Love
BY GLENN PEOPLES
The 360 deal, now a standard in new artist contracts, has got very little love over the years. In Wednesday’s “2010 WTF? The Agent Perspective” panel, the 360 deal was depicted as more of an acceptable partnership than a despised power grab.
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@Billboard Touring Conference: Should You Paper Your Crowd?
BY GLENN PEOPLES
To discount or not to discount? The recession and an uptick in the number of bands on the road have resulted in unsold tickets. Innovative online services have appeared to help sell those tickets. The “New Media and Touring: Finding The Fan” panel at the 7th Annual Billboard Touring Conference and Awards dug into the merits of dealing with distressed inventory – often called “papering the crowd.”
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@Billboard Touring Conference: Improve the Customer Experience, Say Ticketing Executives
BY GLENN PEOPLES
The panelists on the “Ticketing: Managing the Keys to Kingdom” also acknowledged that live music has heavy competition with other entertainment options and that social media will play a big part of their future.
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BACKBEAT: Here's What You Missed on Day 1 of Billboard's Touring Conference and Awards
BY LIZ HURST
Missed day one of the Billboard's Touring Conference and Awards? Click through for a round-up.
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Ticket Discounting, Social Marketing Worth Debated As Touring Confab Kicks Off
BY GLENN PEOPLES
Discounting is hurting the touring business, said the first panel at Billboard’s 7th Annual Touring Awards and Conference, and social media can be a helpful tool – even though its actual worth may be somewhat of a mystery.
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