"I think the biggest challenge for our industry right now is the fan experience, and protecting, enhancing, upgrading that fan experience," said Nathan Hubbard CEO of Ticketmaster as this video, from the 7th Annual Billboard Touring Conference and Awards, kicked off. Hubbard discussed a wide range of topics, as seen in this video, like how the company is planning to engage fans in the near future, the buying experience, pricing, social media and more. WATCH: