Coachella 2012 Expanding to Two Weekends
Coachella 2012 Expanding to Two Weekends

Goldenvoice, promoters of Coachella, are expected to announce later today the launch of a Coachella cruise, informed sources reportedly told the Los Angeles Times. Sources told earlier today that two of the acts on the cruise will be indie quartet the Cloud Nothings and mashup maestro Girl Talk.

'S.S. Coachella' Cruise Announced: Pulp, Girl Talk, Sleigh Bells Aboard

The sources added that the tour will have two legs, one of which ends in Jamaica, and is expected to launch in December.

The company teased the announcement -- or, at least, an announcement of something -- with a tweet yesterday that simply reads: "Tuesday 6pm PDT."

Sources at Goldenvoice contacted by today would not confirm that the promoter is planning to join the cruise craze, but Goldenvoice president and Coachella co-founder Paul Tollett has in the past been reluctant to extend the brand. Tollett told Billboard in an interview earlier this year, "Generally, I don't want to use the Coachella name for other events, but I'm open minded. In 13 years nothing has intrigued us yet."

Perhaps Tollett and company are now intrigued; it would not be the first time Tollett has caught the live-music industry off guard. Last year Goldenvoice announced that the 2012 event would be staged with identical lineups on consecutive weekends, a move that garnered mixed reactions from the business at large as to both creative and commercial viability.

Goldenvoice's Paul Tollett Explains Coachella's Expansion to Two Weekends

But the instincts of Tollett and his team were once again on target, as Coachella notched the highest box office for a festival ever reported to Billboard Boxscore at $47,313,403, with 158,387 tickets sold for both weekends combined.

Coachella Returning For Two Weekends in 2013

The festival has given Goldenvoice considerable clout in its Indio, California base: Despite fears that new tax regulations were set to push the festival out of the town, a lawmaker who proposed a new ticket tax backed down from the proposed legislation after Tollett vowed that he would not pass that $36 tax on to ticket buyers, and that he would consider cancelling the 2014 festival and moving to a new locale for 2015.