The Alternative Distribution Alliance, an independent distributor owned by the Warner Music Group, has acquired indie music lifestyle store Insound.com, sources confirm.

While it marks the first time that ADA or the Warner Music Group has purchased a retail operation, ADA made the move to expand its capabilities by providing a digital-store solution to its labels and to its indie accounts, according to sources familiar with the deal.

ADA apparently will use the Insound digital sales infrastructure as a back-end to allow its labels and indie accounts to open their own online download stores.

Insound, which was founded in 1998, will continue to be operated by
co-founder Matt Wishnow.