Steven Van Zandt’s Wicked Cool Records is partnering with The Music Playground, a music supervision and licensing company for creative collaborations in film, TV and advertising.

As part of the deal, the Music Playground will release the Wicked Cool’s catalog in an easy-to-search online format as well as actively placing it in the mix of the company’s 500-plus projects each year.

The Music Playground -- a sister company to the music production house The Lodge -- uses its music catalog and industry resources to focus on marketing and sync placements for such companies as Hewlett-Packard, Coca-Cola, Mercedes Benz, Pepsi, McDonalds, AT&T, Pfizer, Ford, Wal-Mart, MTV and many other prominent global brands.