Alexandre Bompard has been appointed as CEO of French leading electronic, music and cultural goods retailer Fnac, effective at the beginning of 2011. He will replace Christophe Cuvillier, who has headed the company since 2008. Cuvillier is leaving Fnac but will remain within the parent group.

At only 38, Bompard already has a strong background. He graduated from French High administrative school ENA and has headed the sports department of French leading paid TV channel Canal + (Vivendi group) before joining national radio channel Europe 1 (Lagardère group) as CEO in 2008.

Bompard has been appointed to "lead FNAC in a new development phase" and "to comfort its position as a leader in the digital revolution in all markets, both in France and internationally," according to a statement issued by parent group PPR.

PPR's intention to concentrate on its core luxury business (Gucci Group) by selling other brands such as Fnac has been widely reported for months.