Island Records has announced the appointment of Christine Kauffman to senior vice president of brand partnerships.
The announcement was made by Island president Darcus Beese, who said in a statement, "The fast-paced and competitive field of strategic brand marketing has become an important focus of the music industry during the past decade. With Christine’s wide-ranging areas of specialization, it is crystal clear to me that she is the perfect executive to bring Island’s brand partnerships operation to the forefront of our industry.”
Kauffman will be based in New York. She will report to Eric Wong, Island's chief operating officer.
“We are thrilled that Christine Kauffman is taking over the brand partnership reins at Island,” Wong said in a statement. “Her track record at iHeartMedia, Bloomberg and Condé Nast places her in the upper echelon of savvy business developers, with a wealth of experience across global media platforms that will serve us all admirably as she begins her new role at Island.”
Kauffman has previously worked as a senior advertising executive at Bloomberg, Wired, The Daily Beat and InStyle.
“I’m excited to join Island at this pivotal moment, when there is such a tremendous opportunity to create significant brand opportunities for our artists,” Kauffman said in a statement. “I am fortunate to have Darcus and Eric in my corner as mentors. It’s a privilege to join Island’s incredibly talented senior management team and the most dedicated staff in the entire music business."