Music company BMG has announced a digital licensing and administration deal with Mint SESAC Digital Licensing to facilitate its presence in the emerging and massive Indian market.
As part of the deal, SESAC will begin negotiating license agreements on behalf of BMG with both global digital service providers and India-based ones. "The cooperation allows an efficient and accurate licensing process for online services, positioning BMG to collect and deliver revenues from the emerging market of India more effectively for its publishing clients," the company said in its announcement.
Mint Digital Services, the joint venture between SESAC and Swiss authors' rights society SUISA, will administer the license agreements by drawing on a database which includes approximately 16 million documented musical works. Among the songwriters whose works will now be represented by Mint in India are Sir Ringo Starr, Bruno Mars, Bebe Rexha, Mick Jagger and Keith Richards, Camille Purcell, Yusuf / Cat Stevens, Jess Glynne, George Ezra, Quincy Jones, Aphex Twin, Bring Me The Horizon, Lenny Kravitz, Gossip and The National.
With the world's largest, most authoritative database of musical works linked to recordings, Mint and SESAC Digital Licensing are looking forward to cooperate with BMG in this emerging marketplace," said Alexander Wolf, president of SESAC International. "We're excited BMG has selected SESAC as its trusted partner and we are happy to provide our expertise in a market with so much potential."
"The new licensing agreement with SESAC through Mint for the emerging Indian market is a huge benefit for our publishing clients and delivers on BMG’s core values of fairness, transparency and service," commented Ama Walton, BMG's general counsel. "In addition, both international and national music users can now efficiently license the repertoire of our Anglo-American writers in India."
BMG's 15 offices across a dozen music markets represent over 2.5 million songs and recordings, including the catalogues of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as thousands of artists and songwriters. BMG is owned by international media, services and education company Bertelsmann.