Island Records announced on Monday (Jan. 7) the appointment of Ayelet Schiffman to the role of senior vice president/head of promotion. She will report directly to COO Eric Wong.
"Ayelet has an incredible reputation and track record of success in the industry," Wong said in a statement. "She’s a visionary with creativity and skill, which makes her an extraordinary addition to the Island family."
Ayelet previously worked at Sony Music for 24 years, most recently as senior vp rhythm and dance promotion at Columbia Records, where she contributed to the radio success of artists including Beyoncé, J. Cole, Pharrell, John Legend, Adele, Calvin Harris, Chainsmokers and Russ.
"As Island Records continues to grow and take shape, a key element of every artist’s success is the staff’s dedication to their music," said Island president Darcus Beese in a statement. "Ayelet has shown that she possesses an intuitive and strategic approach to radio and it is crystal clear she will make a significant impact at Island."
In her new position, Schiffman will work closely with Republic's promotion staff in its Island partnership and will serve as the head of promotion for all formats for Island. She will be based in New York.
"I’ve always been extremely passionate about my artists and their music over the years," Schiffman said in a statement. "When I first met Darcus and Eric, it was clear they shared the same dedication, drive and vision. My 20-plus year experience, knowledge and strategy in promotion has led to this incredible opportunity to join the Island family. I look forward to cultivating our new artists as well as continuing to develop and break our existing roster. I’m excited to be part of a company and team driven by many female department heads and executives including the newly appointed LaTrice Burnette, executive vp/GM. Thank you to Darcus and Eric and I’m beyond excited to start this next chapter."