Jenni Rivera Enterprises has signed a worldwide distribution deal with Sony Music Latin and The Orchard to cover the late singer’s catalog. Rivera, a legend of Regional Mexican music through her career, died suddenly in a plane crash in December 2012, at the age of 43.
"In Sony Music Latin and The Orchard, we found exceptional partners for the next era of Jenni's music," said Jenni Rivera Enterprises CEO and Rivera’s sister, Rosie Rivera, in a statement. "Her music meant everything to her, and still does to so many people. Our commitment and highest responsibility is to maintain its integrity and impact. The Orchard and Sony Music Latin feel the exact same way."
Between 1999 and 2012, Rivera released 12 studio albums and four live albums, five of which reached the top two slots on Billboard’s Top Latin Albums chart. After her death, her popularity grew exponentially; two compilation albums and four additional live albums that were released in the four years following her passing all reached No. 1 on the Top Albums chart as well.
"Jenni Rivera's contributions to the Regional Mexican genre are unparalleled," The Orchard COO Colleen Theis said in a statement. "We are honored and excited to team up with Sony Music Latin and Jenni Rivera Enterprises to leverage our global network and bring her music to the world in a new way."
As part of the deal, a "multi-tiered global marketing campaign" will be rolled out in order to push Rivera’s music and give it a new shine, according to a press release accompanying the announcement. Her music and catalog was previously distributed by Universal/Fonovisa, though, unusually, she had retained control of her masters throughout her career.
"We're humbled and honored to be able to work alongside Rosie and [brother] Juan Rivera on Jenni's legacy," Sony Music U.S. Latin president Nir Seroussi said in a statement. "It's an opportunity for her music to reach new audiences and for us to pay homage to a generation-defining superstar. She's going to continue making history."