6ix9ine

6ix9ine performs at the Huxleys on July 7, 2018 in Berlin, Germany. 

Frank Hoensch/Redferns

Los Angeles-based indie startup Create Music Group has added a music publishing division to its full-service stack of services, and is making a big splash with its inaugural signing. CMG, co-founded by Jonathan Strauss and Alexandre Williams in 2015, announced on Tuesday they have signed controversial rapper Tekashi 6ix9ine to a long-term publishing deal.

In addition to the Brooklyn-born 6ix9ine, currently at No. 4 on the Hot 100 with "FEFE," featuring Nicki Minaj and Murda Beatz, CMG has also secured long-term publishing deals with C4, GooseTheGuru and CESAR.

"6ix9ine has changed the music landscape," said Strauss, the company's CEO. "He is breaking boundaries like no one else and is without a doubt the most exciting new artist of the year. We are looking forward to working with him and his team for many years to come."

Since its launch, CMG has grown from a YouTube collection specialist into a profitable force with tentacles in a range of overlooked opportunities in the music business, from mixtape monetization to video-content creation beyond official music videos. It raked in $30 million in revenue in 2017, up from $16 million the year prior, and now says it monetizes more than 6 billion music streams per month. It has recovered unclaimed revenue for a slew of artists, including Migos, Lil Yachty, Marshmello, Post Malone, Wiz Khalifa and Future, among others.

"We have been extremely successful over the last three years helping some of the world's most innovative and exciting artists monetize their content and grow their brands, something that our artists say we do better than anyone else," added Strauss. "By launching our music publishing division, we will be extending our services to some of our most important clients to work with them in growing areas of their business."

Bob Celestin, an attorney for 6ix9ine, lauded CMG by "setting a new standard for maximizing music publishing revenues for artists in a way that is innovative, completely transparent and highly efficient. All of these reasons and more is why 6ix9ine made a decision to sign a music publishing deal with Create."

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