Nine months after taking over for Erik Huggers as CEO, Alan Price has dropped the "interim" from his title at music platform Vevo. The company, a partnership between Sony Music, Universal Music, Alphabet and Abu Dhabi Media, announced the title change on Wednesday, adding that Price will continue focusing on expanding Vevo's business, while driving innovation around original content.
Price helped launch Vevo in late 2009, as the company's chief financial officer. Prior to that, he held numerous positions at Sony Music, where he rose to senior vp, finance and operations for the Columbia/Epic Label Group. "Having worked at Vevo since launch, I feel privileged to lead the entire team as we continue to amplify our unique offerings; allowing artists to creatively tell their stories while growing an advertising-based revenue stream that benefits artists, and our label and brand partners," he said.
During his time as interim CEO, Price notably oversaw a refocusing for the company, which shut down its consumer-facing website and apps in order to grow current (YouTube, mainly) and future partnerships with third-party platforms. Speaking on behalf of the owners, UMG and SME praised Price's "deep understanding of Vevo’s mission, and his long track record of success," saying those qualities "make him the ideal choice to lead the company forward as we continue to support and invest in providing fans with the best premium music video programming."