The independent record label 300 Entertainment announced the hire of music industry veteran Aimie Vaughan-Früehe as svp, promotion, on Thursday (July 12). In her new position, she will lead all of the promotion initiatives and strategy for both the label and its subsidiaries.
Vaughan-Früehe is revered for her role in helping to build the careers of legendary performers like Beyoncé, Adele, Pharrell Williams, Radiohead and more. She has been involved in over 100 million album and 100 million single sales over the course of her career.
“We’re so excited to welcome Aimie to the family,” said 300 Entertainment CEO and co-founder Kevin Liles. “She stands out amongst this generation’s visionary promotion minds. Aimie’s impeccable reputation and uncanny ability to break acts on multiple promotional formats and platforms sets her apart. We’re confident she’ll be not only integral, but invaluable to 300’s further evolution, expansion, and success.”
Vaughan-Früehe added, “I was excited from the moment 300 reached out. It’s a different age, and you can make a big difference with a young and hungry label. Coming from the major label system, it’s a fun and new world to push my limits and spread my wings. Led by Kevin and Roger Gold, the team is so passionate, and they work incredibly well together. It’s an honor to be a part of it. I look forward to working closely with the team to break some amazing new artists.”
Prior to her new role at 300 Entertainment, Vaughan-Früehe spent 17 years as vp, promotion at Columbia Records. She was based in Los Angeles, where she will remain.
Bill Burrs, who was previously 300 Entertainment’s head of promotion, will transition into a new business development role at the company and continue to report to Liles.