Sony Music Entertainment has entered into a joint venture with Artist Legacy Group to provide artist and estate brand management services for its Legacy Recordings division and other SME labels. ALG provides licensing, branding strategy and merchandising for artist estates. Current clients include Keith Moon's estate, photographer Mick Rock and the closed NYC venue Max's Kansas City.
The partnership, which will operate under the ALG name, will be based in New York City and live within SME's Commercial Music Group with SME's interest in the venture being managed by Adam Block, president of Legacy Recordings.
"The venture is particularly exciting for Legacy because it will allow us to offer easy access to a broader, more mutually beneficial menu of services to our artists," said Block. "Legacy has spent the last 25 years refining our skills at developing and reinforcing the ideas of our artists and their music and video content -- for the context of this conversation, helping to develop and build our artist's 'brands' -- with the limited rights most of our contracts allow."
Block said that with the addition of ALG, along with Legacy’s in-house merch (Threadshop) and creative agencies (Arcade), "we see a terrific opportunity to create even greater awareness and opportunities for the artists and estates we'll work with."
The well of artists to create such opportunities is a deep one: Legacy Recordings handles reissues for the catalogs of SME’s many associated labels, including RCA, Columbia, Arista, Jive, Epic and J Records, as well as the catalog of jailed producer Phil Spector.
ALG was founded in 2013 by Ashley Austin, Nicole Ihasz and Cathleen Ihasz. Austin, who is CEO, said "we are thrilled to embark on this joint venture."