Hip-hop label Quality Control Music has signed a new joint venture deal with Capitol Music Group and its Motown Records label. Under the deal, Quality Control Music artists will be worked by Motown and other divisions within Capitol Music Group.
"Quality Control Music has ascended to become one of the most influential independent labels in hip-hop music," said Motown president Ethiopia Habtemariam in a statement.
Habtemariam praised the Atlanta-based Quality Control Music's ability to develop an exciting brand. She said, "Like Motown, the goals are aligned in moving urban culture forward with music and talent that connect around the world. We're all on the same page and are going to make major waves."
The Capitol Music Group and Motown teams and affiliations for Quality Control Music's artists will be jointly decided case-by-case between the companies and releases will be handled through Universal Music Distribution or Capitol Music Group's Caroline.
"We appreciate Steve, Ethiopia, Scott, Michelle and the Motown/Capitol Music Group team for believing in our vision to take Quality Control to the next level," said Quality Control Music CEO Pierre "Pee" Thomas in a statement. "We believe that this partnership will help us expand our brand globally. As the saying goes, 'When you work hard, it pays off.'
Added Quality Control Music COO Kevin "Coach K" Lee, "We’re excited about this partnership and believe in Motown and CMG's commitment to hip-hop and its role in the company’s Urban Music profile. The people there are really good at what they do, and we'll be providing them with great music and artist development to enhance their growth. Teaming together should bring awesome results for everyone."