Sergio George, the producer whose recordings with Marc Anthony, the Salsa Giants, Prince Royce and many other artists have revolutionized the sound of tropical music, will be honored with the BMI President's Award at the BMI Latin Awards gala on March 31.
"Sergio George has the Midas touch when it comes to tropical music," said Delia Orjuela, BMI's vp of Latin writer/publisher relations. "By creating innovative sounds steeped in traditional percussion and instrumental rhythms, he has successfully crossed genre boundaries. He has had a profound impact on Latin music."
George's many previous honors include the 2014 Latin Grammy for best producer, an award that he won two times before. He worked with Marc Anthony on the salsa star's 2013 hit album, 3.0. The same year saw the release -- and success -- of his live recording of a dream team of tropical artists he dubbed Salsa Giants.
Earlier in the decade, George changed the face of bachata music by signing young, bilingual singers Prince Royce and Leslie Grace to his Top Stop label and creating a sound that coupled retro American pop with the Dominican beat.
The New York native -- a pianist as well as producer, arranger and composer -- revived the salsa sound, which by the mid-1980s was sagging. As a producer for RMM Records, he worked with Celia Cruz, Cheo Feliciano, Tito Puente and many other greats. He produced Marc Anthony's seminal salsa record Todo a Su Tiempo. George went on to form the pioneering urban Latino group DLG, and since founding Top Stop in 2009, has continued to be at the forefront of Latin music in the U.S.
The BMI President's Award is presented to songwriters, composers, producers or executives who have profoundly influenced the entertainment industry. The BMI Latin Awards take place March 31 at Miami Beach's Fontainebleau Hotel.