Nick Cannon Joins The RED Team

Nick Cannon (second from left) celebrates with the RED team; (from left) senior VP of product development Alan Becker, exec. VP of artist & media development Wendy Washington and president Bob Morelli.

Kelly Krueger/Sony RED

Nick Cannon’s NCredible Entertainment has partnered with Sony Music Entertainment’s RED Distribution, Billboard has learned exclusively. In addition to Cannon’s own music and comedy projects, the pair’s slate of upcoming releases includes film/TV compilations and recordings by select artists under the NCredible banner, such as rap duos Wonder Broz and Queenz.
This new deal follows in the wake of Cannon’s signing a multi-year, multi-million-dollar first-look production deal with NBC Networks earlier this year to develop scripted and unscripted programming. The multi-media company’s other productions include the return and July 9 season premiere of “Wild N’ Out” on MTV2, Cannon’s studio film directorial debut with the upcoming Lionsgate film “Cliques” and the Cartoon Network sketch comedy show “Incredible Crew.”
“Cannon is a multi-faceted entrepreneur and entertainer,” states RED president Bob Morelli in the release announcing the exclusive partnership. “We look forward to working with him in every aspect on this exciting new deal.”
‘Stache media, RED’s full-service marketing agency, will oversee marketing of the NCredible brand encompassing new media, traditional retail, lifestyle marketing, radio and video promotion and strategic brand partnerships.
Adds Cannon, “Sony RED’s entrepreneurial spirit and progressive approach make it the perfect home for NCredible Entertainment.”
Established by Cannon in 2009, the multi-media company also presents TeenNick’s annual “Halo Awards” and houses a top-selling line of branded headphones in conjunction with Monster Cable Products, Inc.