Backbeat: Berry Gordy, Doug Morris, David Geffen, More Attend Broadway Premiere of Motown Musical

Motown legends Smokey Robinson, Diana Ross and Stevie Wonder with label founder Berry Gordy.


(Photo: Larry Busacca/Getty Images) 

Stars and executives alike turned out en masse to the opening night of "Motown: The Musical" at the Lunt-Fontanne Theatre in Manhattan Sunday night, catching the premiere of the legendary record label's story as it hit the Broadway stage. Undertaken by label founder Berry Gordy -- who wrote the book, co-produced the musical, and penned three original songs for the production -- the musical was a star-studded, major event, bringing in the likes of Clive Davis, David Geffen, Doug Morris (one of the show's co-producers), Leslie Moonves, Jimmy Iovine and Gordy himself, as well as Motown legends Smokey Robinson, Diana Ross, Stevie Wonder, and Gladys Knight, among many others.

Check Out Our Gallery of Stars and Execs Who Attended Last Night's Premiere

The after party was a who's who of the entertainment industry, with Sony/ATV's Martin Bandier, RCA's Tom Corson and Peter Edge, Island Def Jam's Barry Weiss, Epic's L.A. Reid, UMG's Lucian Grainge, Clear Channel's Bob Pittman, and execs Tommy Mottolla and Sylvia Rhone as well as producer Richard Perry, actress Jane Fonda, director Spike Lee, the Rev. Jesse Jackson, LMFAO's Redfoo (who also happens to be Gordy's son), and former boxer Mike Tyson all making appearances.

From left: show co-producer Kevin McCollum, Motown founder Berry Gordy,  Diana  Ross and show co-producer Chairman and CEO of Sony Music Entertainment Doug Morris attend "Motown: The Musical" Opening Night at Lunt-Fontanne Theatre on April 14, 2013 in New York City. ((Photo: Larry Busacca/Getty Images)

Doug Morris (left) greets Smokey Robinson at opening night of the Motown musical.(Photo: Larry Busacca/Getty Images)
(L-R): Doug Morris, Berry Gordy, Redfoo of LMFAO, and David Geffen attend the after party for "Motown: The Musical." (Photo: Larry Busacca/Getty Images)_