Label management specialist Absolute has signed an agreement with Boosey & Hawkes, under which the the classical publisher's Music Consultancy division will pursue global synch deals for Absolute's roster of independent labels and artist-owned labels.

The non-exclusive deal is designed to enable London-based Absolute's label clients to generate additional revenue through opportunities in film, television, advertising, computer games and digital marketing campaigns for brands. As part of the arrangement, Absolute artists will also be available to create bespoke music for synchronisation briefs secured by Boosey & Hawkes.

Absolute manages labels for pop and rock acts including Ali Campbell, Sparks, McFly, Wet Wet Wet, Jill Scott, Polyphonic Spree, Young Knives, Ocean Colour Scene, Chicane, and Sia.

"The Absolute model is all about enabling artists to retain full control of their copyrights, whilst presenting them with greater opportunities to exploit those rights," says Absolute marketing manager Mark Dowling in a statement. "This partnership agreement with Boosey & Hawkes represents another fantastic option we can offer our clients. They'll be able to benefit from the extra profile and income that can come with a major sync deal."

In addition to its classical synch deals, Boosey & Hawkes Music Consultanty has recently partnered with several independent labels to represent jazz and world music catalogs.

"People obviously know us for our classical catalogues, but in the past few years we've been establishing ourselves as all-rounders - with the ability to fulfill any type of brief regardless of genre," says the label's head of consultancy Natasha Baldwin. "The addition of Absolute now enables us to draw on a wide range of genres to present to our clients."

Imagem Music, the music publishing fund of CP Masters and Dutch pension fund Stichting Pensioenfonds ABP, bought Boosey earlier this year in a deal worth about £126 million ($248.3 million).